The CMOs With The Big Cojones At SXSW

A big buzzword floating around the highways and bi-ways of the marketing landscape today is disruption. Now of course it is not a new word in the lexicon of marketing but it's enjoying a bit of a resurgence lately. And one of the reasons for that are The Cojones Awards. Presented annually at SXSW, the awards recognize marketers who have disrupted the status quo and who embrace the role of the modern marketer. This year there were five categories. Here are the winners in each: 1. Inspire: To bu...